The previous version of the application was created in 2008, since then all updates were dedicated to new technical features of the application.
There was absolutely no focus on UX and UI of the application.
The application was far from trends, set by fintech giants like Revolut or N26.
Customers reviewed the app as "outdated" or "ugly" didn’t want to use it because of the design and the interface inconsistent with the rest of the products (lack of consistent experience across all of the channels).
How to build e-commerce... For advanced SAAS products
Period
Tools
8-12 months
Jobs
Market analysis
Analysis of trends
Design of information architecture
Research
Design of wireframes
Cooperation with developers
UI Design
Illustrations
Animations
Jira, 11:FS Pulse
Axure RP 8/9, Figma, Adobe apps
Dynatrace
Zoom for IDI, Typeform
Numbers
Before deep dive in to the process - Let's start with the numbers, because It's all about numbers so... (I know you!)
Reduce the approval process time by 40%
Increase in NPS by 5%
Increase in the number of iBiznes24 mobile users by 180%
BEFORE
AFTER
Process
We decided to check out the foreign market, what is happening there and why it is happening. In addition, whether we are also close to the average on the global market.
Here the results were much worse, but at least we had a source of inspiration :).
Armed with this knowledge we set off to our lab!
Start - Competetive analysis
So we started with a competitive analysis to determine where we stand in the marketplace, do we lag behind? Or are we a trend-setter? It turned out that it is not that bad on the Polish market... Generally speaking mobile applications for companies look... so damn poor.
But it's not about being like everyone else, it's about being one step ahead of everyone.
Looking for inspiration
IDI for more information
We conducted an In-Depth Interview (IDI) study with users to gain detailed insights into their experiences and preferences. This qualitative research approach allowed us to explore their thoughts and behaviors in a comprehensive manner.
After two creative workshops... I just started to draw...
Build the prototype and write a short script for tests.
We carried out a series of Usability Tests to evaluate how user-friendly our idea is. These tests provided direct insights into how users interact with our system and highlighted areas needing improvement.
IDEA, Prototype and Some Tests
It took 12 months to completely redesign the entire app. Of course, we faced many challenges and had to fight for every single idea. But from where we started with competitive research, through IDIs, prototype tests, and much more, I'm really glad that we achieved our goals. The app now looks fantastic compared to others in the Polish corporate banking sector.
Summary
More screens!
Hola! Thanks for visiting!
Whether you want to know more about my projects, myself or anything you might think I can help you, I would be happy to chat via email, Linkedin, Skype or meeting in person. Do not hesitate to contact me, I love to learn from others and share my experiences.